First there was concern over Beacon.

Then came the launch that Faced a thousand users.

What followed was the public and predicted invasion of privacy outcry, Facebook’s claim of implied consent, and’s petition.

It seems people either weren’t seeing the social ads that showed just what they’d bought and where they made their purchase, or they didn’t understand that they only had 20 seconds to opt-out of having the ad posted on their Facebook feed.

Now comes news that Facebook announced a change to its social ads, but as Wendy Davis points out:

When pressed about how the statement distributed to the media yesterday reflected any changes, the spokesman said, “We fixed a technical issue to be sure the first notification fully displayed since some users were missing it.”

Well, if that’s the case — if Facebook’s “fixed” something so that the notifications it intended to launch with actually work — it’s hardly worth bragging about.