As more media organizations plot strategies to overwhelm their markets, tech teams are probably getting swamped.
Matt Kinsman at Folio has some good advice for those trying to manage their “must do” lists:
Prioritize online projects according to the return, not whatâ€™s become someoneâ€™s pet project. Dave Newcorn, vice president of e-media at Summit Publishing, uses three factors to organize his workload: 1) is there real ROI attached; 2) Will it enable the editors to create multimedia content; and 3) Will it attract more subscribers either to the print magazine or newsletters, boosting audience development efforts? â€œIf the answer is yes to any of those, it goes to the top of my list,â€ says Newcorn.