The Times Online has a new ad campaign touting its revamped mobile site.

I pointed my cell phone browser to, but so far I’m not impressed. It’s just one clickable banner ad at the top plus a list of links and linked headlines and a few fingernail-sized photos. (Ooo. “Fingernails.” Perhaps I’m coining a new term here for supersmall graphics.)

Somehow, I was expecting a richer experience, story summaries under the linked heds at least. A link to weather, traffic, sports and games. (Admittedly, at the bottom of the page there’s a link to the football, er, soccer page.) And since so many Internet-enabled phones can play sound, how about some audio?

I’ll check back in another week or so to see if perhaps I visited too early. In any case, the site could be better.