Web users are facing an identity crisis. As the public – readers, potential employers, coworkers – continue Googling each other to learn more about who they’re reading, there’s more potential for spoofing.

Daniel Schawbel on Social Media Today wrote a post with some solid advice about claiming your name on popular social networking and blog sites, including Facebook, LinkedIn and WordPress.com.

Though the idea of staking a claim on myriad plots of Web territory seems daunting, we journalists are in a business where credibility, trust and reputation do matter.

It’s worth thinking about. And if this sounds familiar, it’s cause this subject has come up before.