Search giant Google announced Project 10 to the 100th today. If you thought the money for the Knight News Challenge was big, this could be even bigger.

Project 10 to the 100th is a $10 million grant to fund up to five ideas that will “change the world by helping as many people as possible.”

They’re looking for proposals in eight categories, including some in which news-related projects would fit very well: community, education, and the catch-all, “everything else.”

As Google prides itself on encouraging creativity, the company has only the broadest of evaluation criteria:

Reach: How many people would this idea affect?
Depth: How deeply are people impacted? How urgent is the need?
Attainability: Can this idea be implemented within a year or two?
Efficiency: How simple and cost-effective is your idea?
Longevity: How long will the idea’s impact last?

Proposals are due Oct. 20, and I’d encourage people interested in furthering and reshaping the mission of news to apply. Public voting begins Jan. 27.