When it comes to video journalism, most news organizations have a rule: Do not use any sound or music that didn’t occur while you were filming the story. Audio holds powerful sway over our emotion and therefore, can distort our perception of facts and events. If you’re skeptical, check out the trailer for “Sleepless in Seattle” and this remix.
But what about when you’re not filming something on the scene? What about using video to tell a text and infographics story in a different way?
One of my favorite sources for this storytelling style is Good magazine, which I’ve subscribed to since its inception.
Have a look at the video below and see what you think. The camera motion and music draw you in, while the text and graphics give you a better grasp of how and why certain countries excel at certain Olympic sports.