Archives for category: Making Money

Linda Tischler, who covers design stories for Fast Company magazine, posts 10 tips on how to sell your story idea.

The list is mostly pet peeves, which freelancers must pay attention to. But there are also two excellent guidelines on what to do:

Offer me something nobody’s had before. The quickest way to catch my eye is to give me a chance to be first to report something cool. Editors, a very competitive bunch, love that. Give me some catnip to dangle before them.

Do pitch me something that advances the conversation. What are the big issues designers will be grappling with in the next few years? Who are the brightest young talents? Who has solved an intractable problem in a particularly innovative way? What trends are you picking up as you talk to clients? Why should I care about what you’re pitching me?

Read the rest of Linda Tischler’s post, “How to Pitch Me.”

For more pitch guidance, read my post, how to pitch a multimedia story to

Photo: Steve Rhodes/Flickr

News is the stuff we put around the advertising.
— Quoted by so many people in news and advertising no one remembers who said it first

Yesterday a group of journalists of varying experience and expertise got together to do something about advertising. That’s right: News people were proposing ideas for making money.

The one-day sprint, Revenue 2.0, took a “less chat, more splat” approach to revenue solutions for mobile, classified ads, ads for small- and medium-sized business, and display ads used (or not) on the homepage.

The classified ads proposal is up on the #rev2oh site.

Notes from the other teams will be posted tomorrow morning. From what SND President Matt Mansfield tells me, the concepts-oriented document I wrote on behalf of the homepage and display ads team will go up on SND Update with mockups from team members Kristen Novak and David Kordalski.

Meanwhile, read the thoughtful day-after post by Patrick Cooper and the #rev2oh tweet archive.