Archives for category: Social Media

Almost 10 years ago, four guys watching the way business was being done on the Web posted a 95-point proclamation of what worked and didn’t online. They called it “The Cluetrain Manifesto.” Its key tenets: Conversation is essential for business to thrive. Silence kills.

Conversation by eye2eye on Flickr

In the least year or so, I’ve heard more marketers like Ian Schafer of Deep Focus and Jeremiah Owyang of Forrester Research refer to it.

As news organizations scramble to engage its readers, it may be time to study the manifesto once more. And this time, it may pay off to read how market researchers are changing their engagement strategies. A good place to start is Cluetrain at 10.

For those who like slideshows, here are the 95 theses of the original Cluetrain Manifesto:

Cluetrain Review

View SlideShare presentation or Upload your own. (tags: web 2.0 cluetrain)

Photo by eye2eye/Flickr

ONA08 Logo - Online News Association 2008 conference Washington DC

ONA08, the Online News Association’s national conference, has launched several sites online, where you can connect with others who will be in Washington, in person or in avatar, next week.

There’s:

  • A Twitter feed that’s the “control tower” for all things ONA08 online

My team, the ONA08 Social Media Subcommittee, wants to make ONA08 as much about community as it is about industry. I hope you’ll join the conference online and in person. And if you want to get a hold of me, send me a message or reach me on Twitter.

The Subcommittee members are Mary Ann Chick Whiteside, who will be among those liveblogging the conference; Paul Hyland, who’s been a creative sounding board and instrumental in gathering volunteers for on-site help; and Steven Lubetkin, who’s putting in a tremendous effort producing the podcasts. This conference is made possible in no small part because of them.