Archives for category: Tips & Tools

2008 has been a tough year for news. In addition to massive layoffs as documented by Erica Smith at her Paper Cuts map, advertising revenues tanked last quarter.

Nevertheless, news companies still need content. And they’re still looking for people. Do you have the right skills and are you willing to be where the work is?

Webb Media is offering free training sessions for journalists who want to understand how their skills fit together with tech trends. Space is limited and you must sign up by Dec. 15.

Several people have asked where to find job listings. Tapping your network is best, as a personal recommendation or an “in” will often put you ahead of other candidates.

In addition to JournalismJobs.com, Mediabistro and UC-Berkeley’s J-Jobs, here are some other places to look:

  • ACES Job Board. The American Copy Editors Society list includes openings for editors of all stripes.
  • Copy Editor Job Board. Posted by McMurry Publishing, the jobs aren’t necessarily in the news business and aren’t limited to copyediting positions, but all require editorial skill.
  • Ed 2010 Whisper Jobs. Ed 2010 caters to people in their early to mid-20s who want jobs in the notoriously insular magazine industry. In addition to combing through their job list, attend meetings in your city if there’s a chapter. Network, make friends, find work.
  • Gorkana Jobs. If you’re interested in the business and finance beat, sign up for email alerts from Gorkana PR. You’ll get word on job changes, freelance opportunities and more.
  • IRE Job Center. The list is a bit thin, but there are a few openings for investigative reporters.
  • Journalism Next. The site is targeted toward people of color and includes fellowship opportunities in addition to jobs listings at various outlets and wire services.
  • Lost Remote Digital Media Jobs Have you set your sights on TV? Look here.
  • Magazine Publishers of America. Want to join a magazine? Check here.
  • Jade Walker’s NYCWriters group. The list is part discussion group, part job list. Most of the gigs are in New York, many of the ads are culled from other sources, including Mediabistro and Craigslist.
  • Poynter Online. The people who bring you Romenesko’s blurbs of doom also, maybe ironically, have an extensive list of jobs. As you can imagine, many are in academia.
  • RTDNA Job Postings. RTDNA has been reshaping itself as an online news trade association, though its members primarily come from broadcasting. Check it out for jobs in TV, radio and online-only outlets.

Almost 10 years ago, four guys watching the way business was being done on the Web posted a 95-point proclamation of what worked and didn’t online. They called it “The Cluetrain Manifesto.” Its key tenets: Conversation is essential for business to thrive. Silence kills.

Conversation by eye2eye on Flickr

In the least year or so, I’ve heard more marketers like Ian Schafer of Deep Focus and Jeremiah Owyang of Forrester Research refer to it.

As news organizations scramble to engage its readers, it may be time to study the manifesto once more. And this time, it may pay off to read how market researchers are changing their engagement strategies. A good place to start is Cluetrain at 10.

For those who like slideshows, here are the 95 theses of the original Cluetrain Manifesto:

Cluetrain Review

View SlideShare presentation or Upload your own. (tags: web 2.0 cluetrain)

Photo by eye2eye/Flickr