Ira Glass broke a lot of newswriting rules when he first started the radio show that would become the wildly popular weekly series, “This American Life.”

His stories weren’t fact-supplemental fact-quote or soundbite from a source, but anecdotes told the way broadcast instructors always urge: like you were telling your friends something fascinating.

If you like the “This American Life” sound and story structure, here’s something you’ll enjoy: a four-part video interview with Ira on how to tell stories.

Earlier, I embedded the first video in the series. Then I realized that’s the one you’re most likely to watch. But the really good one, from a content maker’s perspective, is the third segment. So here it is.

Ira Glass This American Life posterFor more about Ira and his show, read:

Photo: Scott Beale/Laughing Squid/Flickr

The human side of work often gets lost in the race to be best, first and profitable.

A simple but compelling ad by Fairly Painless Advertising tells potential employees why design firm Herman Miller might be the right place for them to work.

Can the news outlet you work for say this?