NBC may have a death grip on the U.S. broadcast of the Summer Olympics, but that hasn’t stopped other outlets from coming up with different ways to cover the Beijing Games online. Here are a few medal-contending approaches you may have missed.

Bird's Nest Beijing Olympics Venue, photo by Rich115 on Flickr

Soaring Over the Bar” from the New York Times
American gymnast Justin Spring explains the mechanics of some of his tricks (moves) on the high bar in this combo news graphic-video-audio feature. The video’s a little grainy and the difficulty legend in the lower left-hand corner could do a better job (is A the hardest or the easiest?), but we give the news organization props for another great interactive. Go Team NYT.

Now Diving: Sir Isaac Newton” from The Wall Street Journal
With the Journal’s reputation as the country’s dominant business news outlet and as the home of personal tech guru Walt Mossberg, it’s easy to forget they cover other subjects too.

This sparkling article by Barry Newman explains the evolution of the low-tech DiveCam in the high-tech Water Cube. It also includes an interactive graphic that demonstrates how the DiveCam works. Click to watch the diver plunge into the pool over … and over …. It’s geeky, but so much fun. Go Team WSJ.

Off the Wall: Foot Massage” from the Associated Press
(Go to the “Interactives” box, scroll down and click the title)
Say what you want about the Associated Press’s business policies, their reporters are still top contenders in solid reporting and creative story ideas. This video by John Marshall is a gem of the latter category.

Marshall has been sampling Beijing’s culture outside the Olympic venues in a video series called “Off The Wall.” In this piece, he took his tired dogs to a local foot massage spa and got an experience much different than he expected. Listen to the nat sound and the narrative. It’ll make you smile. Go Team AP.

Fourth-Place Medal’s Investigative Unit from Yahoo Sports
A team of Yahoos has been writing a rip-roaring Olympics blog and doing what bloggers to best: acting on reader questions. They call the posts “Olympic mysteries.” So far they’ve answered:

  • Who was that mas linda Paraguan marching in the opening ceremony?
  • Where was swimmer Cullen Jones during the rowdy 4×100 men’s relay celebration that kept Michael Phelps’s gold medal record hopes alive and solidified Jason Lezak’s reputation as the team’s strongest closer?
  • Why do divers shower between each dive?
  • What’s that black stuff on beach volleyball player Kerri Walsh’s shoulder?
  • And from a question asked last night during Michael Phelps’s 200 meter IM race, what’s on the golden Olympian’s iPod playlist?

The off-the-cuff blog has an enthusiastic following, judging by reader comments. Expect live-blogging and reader reaction again tonight as Phelps whips through water in the 100 meter fly, and women take to the track in the 10,000 meter final. Go Team 4PM.

Using public records data for reporting isn’t new. Neither is using computers to pore through information to find patterns. But as news organizations look for more ways to offer public records to readers, new takes on old standbys keep popping up.

The pet names database, a favorite of newspaper and TV websites, got a fresh twist from the Los Angeles Times this week by offering more than the standard search-and-list of names, breeds and locations. On it, you’ll find collections of interesting dog names as chosen by the staff, a common names tag cloud, maps of the breeds and names by ZIP code, a tie-in with the reader photos page, and space for user comments.

LA Times dog names database

Times database developer Ben Welsh says the project was a way for him to learn how to navigate through Los Angeles’ complex bureaucracy.

Welsh moved to L.A. from Washington, D.C. several months ago. “When I got here, I knew that learning how many cities make up L.A. County and how the different services get managed was going to be something I needed to get skilled at, so I thought: I need kind of a test case,” he says. The dog names database became his experiment.

The first step was to figure out which offices held the records, then to request the information in accordance with the California Public Records Act. To avoid being turned down for privacy concerns, “I made sure in my earliest communications with people, kind of the first round, to say I don’t want the address of the owner, but I do want their ZIP code,” Welsh says.

Data from each agency was merged into a single file, then the development stage began. Welsh built the database on Django, an open-source development tool created at the Lawrence Journal-World and based on the Python programming language.

Though Welsh says he tries not to advocate one framework or language over another, he personally prefers Django for two reasons: he knows Python, and Django instantly produces a form that allows anyone, not just people with programming skills, to enter data.

That said, the pets database is only the second Times project to be developed on Django. Other programmers at the news company have used Ruby on Rails for site sections including the photo-driven Hollywood Backlot and the L.A. listings and review section, The Guide.

“It’s clear that the people who made (Django) worked in a newsroom,” Welsh says. In tight-deadline situations, having many people working on different aspects of a project at the same time is imperative. On the same day the backend database was created, reporters and researchers began entering data.

“And then simultaneously as they’re working on entry, the developer can also be working on building the public-facing site, which is where you want to invest your most resources, because that’s going to decide whether you sink or swim,” Welsh says.

Though Welsh couldn’t estimate how long the project took from the first public information request to official launch, he says he dedicated most of about two or three weeks to development once the database became top priority.

The project came together so quickly, in part, because it had been based on a prior effort, a database of California soldiers killed in Iraq and Afghanistan that was launched Memorial Day weekend.

“We were able to save effort by borrowing a lot of the layout and stuff, but not everything, from the ‘War Dead’ design and they have a lot of similarities if you’ve used the two,” Welsh says. “And that was sort of an investment that paid off the second time around.”

A new feature on the dog names database is the list of similar names that appears on each name page. The list is created using the Soundex function in mySQL.

Soundex is a patented phoentic algorithm that converts words into numeric code that can then be used to search for similar-sounding words.

Welsh says he applied the Soundex function in “what’s called a custom manager in the Django code that I wrote that just has a SQL statement that passes in whatever that current name is in the URL into the database and finds names that have a similar Soundex score.”

Among the list of interesting dog names is “Pick of the Litter (Editor’s Choice).” In it, you’ll find Welsh’s selections for “the weirdest, funniest, best names in Los Angeles.”

They include Otis, and Chandler (together, the name of the L.A. Times founder), Dr. Zaius, and several names that may be familiar to Django fans.

“It was also an opportunity to give a tongue-in-cheek shoutout to the Lawrence, Kansas, guys,” Welsh says.

The interesting dog names categories started as “just fiddling through the data and seeing the fun ones and wanting to share that with other people,” Welsh says.

“I think for us, also, there was a desire to find ways to package the information so that it would be useful or be topical for other bloggers on our site, where if we have a list of the presidential names, maybe Andy Malcolm would like to write about it at ‘Top of the Ticket,’ or if we have a list of superhero names, it might fit on our superhero blog — just kind of thinking what are the things that the paper covers and that people come to us for and can we find names in there that sort of line up with that.”

What began as an exercise in learning the L.A. County records system has become a way for Welsh to connect with readers. And he says reader comments, especially those left on the “California’s War Dead” database have been the most rewarding and touching aspect of his work so far.

“The people, to whatever degree, trust the site, or they think it’s worthy of depositing information like that, which is very sensitive and very personal.

“Just the fact that someone felt comfortable enough to do that makes me feel like we must’ve done something right. I’m not exactly sure what, but something.”