Archives for posts with tag: innovation

One of the brilliant things about the Web is that a story can be told many different ways. Earlier this year, British publisher Penguin Group asked six authors to each create an online homage to a notable work of literature. Each tale used a different aspect of Web storytelling as the medium. The result was We Tell Stories.

One tale is told through a map with an embedded Easter egg that leads to a seventh story inspired by “Alice in Wonderland.” (First clue andfull spoiler.)

Another work is designed as an infographic, courtesy of Nicolas Felton, whose annual report has won him fans around the world.

A third is an interactive write-your-own-adventure.

There are six stories on the site. Say what you want about the quality of the writing, but the methods offer a sampling of different ways to engage readers.

After “We Tell Stories” launched, Gamasutra interviewed the project leads, Six To Start, and a representative from Penguin who said the company was excited about creating “a really immersive and engaging storytelling experience.”

When writing for the Web, think about all the ways in which your story can be told. There’s text, of course, but there are pictures, still and moving. Stir in audio, databases and maps, and suddenly there are a rich variety of ways to be pulled into a tale.

It seems all media organizations large and small are scrambling for direction and product differentiation on- and offline, even as they struggle with bleak forecasts for the future.

Today, the Knight Digital Media Center announced News Leadership 3.0, a new forum for “newsroom leaders” to discuss and offer solutions for their biggest newsroom challenges, including adjusting mindsets and culture, encouraging adaptation, and forging new ground in digital journalism.

It’ll be interesting to see who participates. Just as the news industry has fractionalized, so have the forums in which to discuss the business — now, there’s a group for every stripe, specialization, and professional permutation.

The irony, of course, is that as Mindy McAdams once told me, the luminaries within these groups all tend to be the same individuals.

So while the spirit and intention of the new Knight blog is to be commended, I wonder whether the people participating, in addition to the ideas, will be both new and influential.