News is the stuff we put around the advertising.
— Quoted by so many people in news and advertising no one remembers who said it first
Yesterday a group of journalists of varying experience and expertise got together to do something about advertising. That’s right: News people were proposing ideas for making money.
The one-day sprint, Revenue 2.0, took a “less chat, more splat” approach to revenue solutions for mobile, classified ads, ads for small- and medium-sized business, and display ads used (or not) on the homepage.
The classified ads proposal is up on the #rev2oh site.
Notes from the other teams will be posted tomorrow morning. From what SND President Matt Mansfield tells me, the concepts-oriented document I wrote on behalf of the homepage and display ads team will go up on SND Update with mockups from team members Kristen Novak and David Kordalski.