A really good session, in my opinion, is not about the how, it’s about the why. … A really good session, through arguments and examples, stories and slides, humor and deep thoughts, compels you to try something new. A great session exposes you to something you haven’t done before and inspires you to take action, change the way you do things.

— From “What I learned at An Event Apart Minneapolis” by Marc Drummond, via zeldman.com