Sometimes, it’s hard to know what the best visual form for your data might be.
For those taking baby steps into graphs and charts, check out ChartChooser, which presents 17 charts and a list of purposes. Click on your intentions and the site will show you which charts could work for your data.
Admittedly, your choices are somewhat limited — but the good part is that you’ll get free Excel or PowerPoint templates that allow you to create the chart of your choice.
As more media organizations plot strategies to overwhelm their markets, tech teams are probably getting swamped.
Matt Kinsman at Folio has some good advice for those trying to manage their “must do” lists:
Prioritize online projects according to the return, not what’s become someone’s pet project. Dave Newcorn, vice president of e-media at Summit Publishing, uses three factors to organize his workload: 1) is there real ROI attached; 2) Will it enable the editors to create multimedia content; and 3) Will it attract more subscribers either to the print magazine or newsletters, boosting audience development efforts? “If the answer is yes to any of those, it goes to the top of my list,†says Newcorn.