Archives for posts with tag: ads

This Sunday is the biggest U.S. TV broadcasting event of the year.

It’s not the Grammys, the Emmys or the Oscars — it’s the Super Bowl.

This year, the event also looks to be a huge online ad-play as well, though many of the Web spots will posted for free, according to WSJ.com.

AOL plans to make the ads available “soon,” but marketing consultant Ian Schafer came out of the gate today with an early peek of all the clips he could find.

Also, PCWorld reports HeyNielsen will use its youthquake focus group to rate and rank the ads. The results should be interesting.

Late Thursday night, Facebook finally caved and said they’d turn Beacon into an opt-in rather than opt-out program, though you have to opt-in on a site-by-site basis.

Despite the change, one concern raised by many remains: Beacon still appears to collect your information and send it to Facebook, even if you don’t opt in.

The question then, as Nate Weiner points out, is what does Facebook do with that info?

Seems to me you have a few choices if you want to stay on Facebook:

  • You could just accept that Beacon exists and not worry about it.
  • You could be vigilant and use the Firefox BlockSite plugin and block http://www.facebook.com/beacon/*. (Nate has visual instructions.)
  • You could avoid the companies that have signed up with Beacon, if you can figure out just who those companies are.

At launch, there were 44 partners. I haven’t found all of them, but from the FAQ, they include AllPosters.com, Blockbuster, Bluefly.com, CBSSports.com and Dotspotter (both part of CBS Interactive), eBay, ExpoTV, Fandango, Gamefly, Hotwire, IAC brands (CollegeHumor, Busted Tees, iWon, Citysearch, Pronto.com and echomusic), Joost, Kiva, Kongregate, LiveJournal, Live Nation, Mercantila, National Basketball Association, NYTimes.com, Overstock.com, (RED), Redlight, SeamlessWeb, Sony Online Entertainment LLC, Sony Pictures, STA Travel, The Knot, TripAdvisor, Travel Ticker, Travelocity, TypePad, viagogo, Vox, Yelp, WeddingChannel.com and Zappos.com.

Earlier:

Business Week and the Financial Times are reporting that Facebook may modify its social ad platform Beacon.

But as Business Week points out, that could put the company in a difficult position. Advertisers who signed on were expecting a boon from Beacon, if not in profit, then at least in goodwill. Facebook was also counting on Beacon to bolster its valuation. But users have threatened to abandon the service and smear the company name — this isn’t the first time members have accused the site of invading individual privacy.

Executives can huff all they want about privacy being an illusion in a digital age. But this latest backlash seems to be more fodder for public claims that big business is out of touch with real-world expectations.

First there was concern over Beacon.

Then came the launch that Faced a thousand users.

What followed was the public and predicted invasion of privacy outcry, Facebook’s claim of implied consent, and Moveon.org’s petition.

It seems people either weren’t seeing the social ads that showed just what they’d bought and where they made their purchase, or they didn’t understand that they only had 20 seconds to opt-out of having the ad posted on their Facebook feed.

Now comes news that Facebook announced a change to its social ads, but as Wendy Davis points out:

When pressed about how the statement distributed to the media yesterday reflected any changes, the spokesman said, “We fixed a technical issue to be sure the first notification fully displayed since some users were missing it.”

Well, if that’s the case — if Facebook’s “fixed” something so that the notifications it intended to launch with actually work — it’s hardly worth bragging about.