Will Sullivan of Journerdism pointed to an incredible film on the Toronto Star website.
Shot by staff photojournalist Lucas Oleniuk and composed entirely of still images, the film — that’s right, film — “Airsick” calls on Star readers to join with other cities worldwide in shutting off all lights for an hour March 29, an action that’s meant to bring attention to human impact on climate change.
The Earth Hour idea was first proposed last year by the Sydney Morning Herald. According to the SMH website, more than 2 million residents shut off their lights and caused a 10.2% drop in energy usage across the city.
The Star hopes to replicate the results. Pretty powerful stuff, I must say. If there is anything that could be improved about the execution, it would be allowing people to embed the film on their own sites.