One of the brilliant things about the Web is that a story can be told many different ways. Earlier this year, British publisher Penguin Group asked six authors to each create an online homage to a notable work of literature. Each tale used a different aspect of Web storytelling as the medium. The result was We Tell Stories.

One tale is told through a map with an embedded Easter egg that leads to a seventh story inspired by “Alice in Wonderland.” (First clue andfull spoiler.)

Another work is designed as an infographic, courtesy of Nicolas Felton, whose annual report has won him fans around the world.

A third is an interactive write-your-own-adventure.

There are six stories on the site. Say what you want about the quality of the writing, but the methods offer a sampling of different ways to engage readers.

After “We Tell Stories” launched, Gamasutra interviewed the project leads, Six To Start, and a representative from Penguin who said the company was excited about creating “a really immersive and engaging storytelling experience.”

When writing for the Web, think about all the ways in which your story can be told. There’s text, of course, but there are pictures, still and moving. Stir in audio, databases and maps, and suddenly there are a rich variety of ways to be pulled into a tale.